Agent Provocateur unveiled their Fall / Winter 2021 ad campaign at Tyringham Hall in the British countryside. Stalls with horses, haystacks and ancient architecture can be seen in the background.
The heroines of the campaign were “modern women who are outstanding in their field”. They embody femininity at the same time as the rebellious spirit that is so characteristic of the Agent Provocateur collections. Girls pose in lingerie combinations, stockings and suspenders in the exteriors of the English palace.
“I’ve always believed being liberal, free and creative are my greatest strengths,” says creative director Sarah Shotton, who has been creating collections for the brand for 13 years. , create and be provocative. This campaign feels like a homecoming. It reflects this mindset while fueling everyone’s desire to return to glamor, dress in great clothes and be inspired again, while not forgetting how to be strong, fearlessly feminine and provocative “.
The campaign was filmed by Venezia Scott, who has photographed for the brand more than once.
The collection includes underwear sets, pajamas and nightgowns, clothes for home and sports. The centerpiece is the corset, one of the brand’s top bestsellers. It can be worn both for its intended purpose and according to the latest trends, right on the streets of the city. Provocative enough.
Agent Provocateur lingerie is presented in the brand’s boutique at Kiev, st. Maria Zankovetskaya, 10, as well as online on the website