Aubade launches a capsule with Baptiste Giabiconi
After signing a collaboration with Kindy in November 2018, Baptiste Giabiconi is back in the world of lingerie, this time with Aubade (Calida group). For the spring-summer 2021 season, the label has given the French model carte blanche to create a duet of Trunks (a new form of shorter boxer brief) for men. A first in the history of this one, which had never yet invited a personality for its men’s collections.
After having established himself as one of the flagship models of recent years, having worked alongside big names in fashion but also having been the protégé of Karl Lagerfeld, Baptiste Giabiconi becomes the muse and artistic director of a mini-line that will be available for sale from the end of November 2020.
“Who does not know Aubade? Entrusts Baptiste Giabiconi to FashionNetwork. It is one of the most famous lingerie houses. Not only am I a fan but I would also say that we have the same spirit and the same desires. Work on this. project, whose main inspiration is the art of tattooing, this matched perfectly with my universe. I am a tattoo lover myself. “
In fact, within the Aubade Men collection, whose tattooing is the common thread of the ranges for summer 2021 with the collaboration of the Zurich tattoo studio Sang Bleu which designed the patterns, the line signed by Baptiste Giabiconi declines two models inspired by this ancestral art.
So, make way for a duet of Trunks (a new form of short boxer brief for men) printed with arabesques, volutes and flowers in contrasting tones (red and black or white and black). “I designed the print myself in two colors with the help of the Aubade creative team,” continues the model. “It was a very stimulating and fun experience.”
Available for sale online and in all Aubade points of sale, each trunk signed Aubade / Baptiste Giabiconi will be sold at a price of 35 euros.
For the occasion, the latter also posed to embody this collaboration under the eye of photographer Markus Jans. A special campaign should be launched for the launch, relayed on social networks and Facebook (550,000 fans) and Instagram (1.5 million followers) of the model and Aubade.
He is also the face of the Aubade Men collections for the spring-summer 2021 season. “With the Covid-19 crisis, underwear and loungewear have gained in popularity, with people concentrating more and more more on comfort without overshadowing aesthetics and Aubade Homme embodies that perfectly! “, concludes Baptiste Giabiconi.