The “gold rush” of the 2000s is already gradually fading away. Financial stability, an insane variety of clothing and the emergence of new brands on the market have created the opposite effect. Now demand does not create supply. Rather, offers appear regardless of the buyer’s needs. A lot of people began to adhere to minimalism in all areas of their lives, including clothing. Now Gen Z is investing its extra money in education, travel and emotion, not clothing. A capsule wardrobe is a great way to adhere to this philosophy. Why? Let’s try to figure it out together.
What is a capsule?
A capsule is a set of wardrobe items that are combined with each other according to purpose, color scheme and style direction. It’s like a Lego set, which you can assemble exactly according to the instructions, and you will get everything as in the picture. Or you can turn on your imagination, combine different parts using things from your wardrobe, and in the end you get something completely new.
Capsule for Natalia, manager’s office. Request: basic items, neutral colors, budget up to 10 thousand rubles for the entire capsule.
Where did the idea of a capsule wardrobe come from?
The owner of the Wardrobe store in London, Suzy Fo, is considered the first to use the term in fashion. She adhered to the idea that a capsule wardrobe should consist of several basic garments that will remain in trend for at least a couple of years, will fit perfectly on you, and the material will not lose its original appearance. And as a consequence, such a wardrobe can be supplemented with fashionable things of the season.
The capsule idea was then popularized by Donna Karan, a New York-based designer who released the 7 Easy Pieces capsule collection in 1985, which consisted of seven office wear. The items from the collection were completely interchangeable – at any moment one could replace one piece of clothing with another, which did not introduce dissonance into the image.
The main idea of this collection was that women would not spend their last money on clothes, but could cover all the main spheres of their active life with one set.
Now many mass market brands position themselves as adherents of “wardrobe-designers”. Companies such as Zara, H&M, Massimo Dutti and many others. Perhaps you, too, have a feeling, being in the store, that the entire collection of these brands is as if created following the example of an individual’s wardrobe. So, if you are planning to create a capsule wardrobe, then you can safely turn to these democratic brands for help. But before you get down to business, you should learn about all the nuances of this approach.
What is its advantage?
Firstly, this approach to clothing is a great money saving. Having a capsule saves you from impulsive and unnecessary purchases.
Secondly, you no longer have to rack your brains in the morning with the question: “What to wear today?” Every day you can leave the house in a new way. A total of 12 garments make up to 20 bows!
Third, you are always stylishly and tastefully dressed. There is no need to spend hours spinning in front of the mirror and matching a blouse to a skirt. Everything has already been thought out, and the elements of the capsule are harmoniously combined with each other.
An example of a capsule for Evgenia: as wishes – a suit for Chanel, Martins. The total budget is 20 thousand rubles. A suit jacket goes well with other things in the wardrobe, just like a skirt. In addition, you can collect a total-black bow using a black capsule skirt and a turtleneck, tight black tights from your wardrobe. Throw a jacket or coat on top.
The amount for which you can collect yourself a capsule
It all depends on your budget. If you want shoes and accessories to be included in the capsule, then calculate the amount from 20 thousand rubles, or use shoes from your wardrobe. Winter outerwear will, of course, be more expensive. But it’s not worth saving on things like coats and shoes. The better they are, the more comfortable and warm you will be, and the longer this thing will last. And if you buy every time, but little by little, then get ready to fork out.
How to put together a capsule wardrobe?
Finally we got to the most important part.
First of all, analyze your lifestyle: how much time do you spend at work, at social events, on walks, on romantic meetings. It is worth starting from this. Make up your wardrobe as a percentage. For example, if you work 5 days a week for 8 hours in the office, then this is approximately 35-40% of your time. We do not take sleep into account. Then your capsule wardrobe should also consist of 35-40% of office items that suit you according to the dress code.
You can make a similar occupancy chart. This will help you better imagine the situation. And also assess the condition of your current wardrobe.
Then define colors that are brighter than the base colors, but also blend in with them. Choose the colors that are right for you and will not go out of style the next day. These shades can be used for additional items of the capsule wardrobe: accessories, dresses, tops.
Don’t forget to define your color type. With its help, you have to type basic things into your wardrobe: jeans, shirt, jacket, coat, etc.
And also the type and shape of the figure plays an important role in choosing the appropriate styles of clothing for your wardrobe.
Apple, Pear, Hourglass, Triangle and Rectangle
This way of organizing your wardrobe can be used not only in everyday life. Composing a capsule on vacation is a great life hack to save space in your suitcase, and at the same time look new and stylish every day. An entire article should be devoted to this topic.
In order to determine your body type, there is a clear algorithm of actions:
1. We compare the width of the shoulders and hips (measurements are taken from the back; from the middle of the left shoulder to the middle of the right, thigh – from the side of the thigh to the opposite). If the dimensions are the same – hourglass, rectangle, apple; if there is more than a hip – a pear; if there are more shoulders – a triangle.
2. The difference in the size of the top and bottom (for example, shirt and pants). The top is larger – a triangle; the bottom is more – a pear; no difference – hourglass, rectangle, apple.
3. Be honest about any flaws in your figure (very large / small breasts, very high or low, etc.).
After this exercise, we consider which “icons” there are more – this will be your type of figure.
How to choose things for each type of figure is a topic for a separate article.
For example, for the “hourglass” type, flowing fabrics, emphasis on the waist are excellent, but hard fabrics, sharp lines, vulgarity are contraindicated.
For a rectangle, business style, flat shoes, thick fabrics work well, but an emphasis on the waist and romantic style work well.
In the next article we will take a closer look at how to choose clothes for specific body types.
The article was prepared using the Capsula personal stylist service.
A selection from a stylist for Irina: a budget of 25 thousand rubles.
Source : mylitta.ru