Devon Aoki – the model that defined the style of the 2000s

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“I was noticed by a model scout at a Rancid concert in New York in 1995 and offered to appear for Interview magazine in exchange for a backstage pass,” said Devon Aoki in an interview with British Vogue in 2017. Just a few months after that happy night, she moved from her native California to London, where she lived for almost 10 years. At the turn of the century, Aoki turned from an unknown high school student into one of the most sought-after models.

“The breakthrough in modeling for me was working with Karl Lagerfeld for Chanel in 1998,” she recalls. – They wanted to send me back to school, I came to the studio with a backpack full of textbooks, but he saw something in me that others did not notice. I will always be grateful to him. “

This was followed by a series of legendary Aoki catwalks for Chanel. It seemed like their alliance with Lagerfeld was for Pinterest. Especially judging by the Jetson-inspired couture look that the model wore at the Chanel Fall / Winter 2000 show. Then there were many other memorable moments – in collaboration with Comme des Garçons, Paco Rabanne and Jeremy Scott. With her intuitive personal style and off-the-catwalk popularity, Aoki has made dramatic, luxurious outfits relevant to the younger generation living in the internet age.

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Yes, yes, we are talking about trousers with a very low fit and graphic tops – the predecessors of the cyberpop style. It was then a Californian protest against the down-to-earth fashion that dominated youth culture in the 1990s in Europe. And today it is the core of the Depop wardrobe. The rose-colored glasses we used to see the world shattered with the advent of social media, but Aoki has remained an idol for the tough girls. “When I first moved to London, Kate Moss and I played a couple of carjackers in the video for Primal Scream’s Kowalski. It was kind of a warm-up for Sookie’s role in Fast and Furious, ”Aoki says.

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Remembering Devon Aoki’s best catwalk looks from the 1990s and 2000s.


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