“If you put it on paper then it happens for real,” says the actress – star of Euphoria – Alexa Demie to Vogue via Zoom. Demie is found in his Los Angeles home, reflecting on the power of the expression. As a result of several episodes of skin rash due toacne during adolescence, Demie is used to repeat aloud each morning when I wake up: “I have a beautiful skin, clean, free from acne and scars”. And it worked. Ten years later, he gathered the necessary energy that they brought to get his personal campaign beauty. The following week he received a call from MAC Cosmetics. And now points to his business of beauty, even if for the moment he has his lips tight on this project.