The coronavirus epidemic has forced many eminent brands to rethink traditional display concepts. And while Louis Vuitton is showing online and streaming live on social media, Giorgio Armani’s empire is taking over television.
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So, recently it became known that for the first time in the history of the Giorgio Armani brand, the show of men’s and women’s collections spring-summer 2021 will be broadcast on TV. The Italian TV channel La7 set aside prime time for Armani so that as many viewers as possible could see the new collections from designer Giorgio Armani. The show, titled “Timeless Thoughts”, will be shown on September 26 as part of Milan Fashion Week.
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Two days earlier, on September 24, the show of the democratic line Emporio Armani will also take place. The show will be held in video format, and in addition to models, young actors and dancers will take part in it. But there will be no spectators at both shows: the organizers made such a decision so as not to put guests and participants at risk due to the epidemic.
Source: wfc.tv
