It is following the observation of large-scale online orders – intended for professional or associative use – that Gémo is now launching a BtoB service. Gémo Pro proposes to advise and centralize the orders of companies, local authorities or schools for example. The goal of the family fashion brand? That this new branch of activity represents 5% of its turnover by 2025.
Gémo, which saw its sales reach 840 million euros in 2019, fully intends to profit from a developing sector: since 2016, the professional clothing segment has increased by 3.4% in France.
“We bring to this market a trendy proposition at an affordable price which is situated between the offer of professional clothing which offers more conventional products and pure players who practice low prices, locates Renaud Montin, marketing, digital and innovation director. of the Eram group chain. With Gémo Pro we provide access to 17,000 quality references at affordable prices. The extent of our offer meets all types of needs, both for the hotel and retail sector as well as the environment associative.”
In its dedicated catalog, Gémo also indicates that it targets cultural and sporting events, social organizations and structures dedicated to children (by offering clothing for children in particular), and also offers safety shoes.
To support these special clients, a dedicated team has been set up, available by phone and online. Orders start from ten pieces, with no maximum limit. Tailor-made quotes, access to a professional account and adapted payment methods are also on the program.
This commercial diversification which consists of targeting companies has already been adopted by other players in the distribution sector. Notably Decathlon with regard to sports equipment and textiles, but also La Redoute, which offers companies and hotels in the furniture and decoration department.