Harper’s Bazaar Kazakhstan dedicated their November issue to drag culture and its impact on fashion. For the first time in the vastness of the post-Soviet space – drag queens on the cover of a glossy magazine. “The driving force behind drag culture is acceptance of ourselves and acceptance of others. We all unique and deserving of love ”, –
The main inspiration was Ru Paul, an actor whose name is directly associated with drag. His show RuPaul’s Drag Race has won numerous Emmy awards, and Ru Paul himself has won the title of drag culture icon.
The cover story was filmed in New York. Location – bar The Cutting Room, co-owned by Chris Noth, who played Mr. Big in Sex and the City. The Harper’s Bazaar Kazakhstan team filmed drag queens in preparation for the show.
Drag icons rarely appear on covers. One example is Pablo Vittar and Gloria Grove in Brazilian Vogue. Fashion brands are much more progressive than gloss: Loewe dedicated a collection to drag queen Devine, and Moschino removed the campaign with Simone and Gigi Hood from “Royal Route Races”.