The Pasha de Cartier watch collection appeared in the 1980s. In 2020, the design was updated – on this occasion, the Cartier house has united a new generation of celebrities. Among them are the Ukrainians Ivan Dorn and Ruslan Baginsky.
The ambassadors of the new watch model were chosen according to the main principle – innovation in their field. Among them are actresses Willow Smith and Maisie Williams, actor Rami Malek, musicians Troy Sivan and Jackson Wang. Now the talent community has been replenished with new names.
Ruslan Baginsky calls himself a “hatter” – after 10 years of work as a stylist, he launched a brand of hats in his native Lviv. Today, his pieces are worn by Rihanna, Bella Hadid and the Kardashian sisters, and the showroom has long since moved to Paris.
Baginsky believes that ambition, friendliness and openness always work, regardless of the chosen area: “We want to create a new story, with an alternative vision of hats as accessories. Earlier, after all, no one wore them as they do today. The hats were not about fashion, but about established traditions. ” No one could have imagined that a headwear brand could have such a success in the 21st century.
Ukrainian musician and producer Ivan Dorn continues to seek balance in his creative life: “I am like a pendulum. I dash between black and white, right and left, an owl and a lark, “create” and “not create”, madness and normalcy. My life is about finding balance. ”
According to Cartier representatives, cooperation with the jewelry house was the beginning of a collaboration between Ivan and Ruslan. Together they used Ruslan Baginskiy hats for the images of Ivan and the singer Constantine in the video “Mozol”. Further more.
Cartier describes its ambassadors as “innovators and pioneers in their field who are not afraid to go beyond the box.” Among them are also representatives of the creative industries of Kazakhstan, Azerbaijan and Russia.