Jacquard dresses, sequined jackets and other things

Sailors, clowns and dancers in feathers – this is how the new advertising campaign of Tsvetnoy department store looks like, timed to coincide with the big sale. All Saints leather jackets and cozy sweaters, fun WOS dresses, non-annoying Lacoste polos and other department store brand items can be purchased with up to 50% off. 12storeez, Levi’s, PUMA, Maje, Sandro, Diesel, Tsumori Chisato, Charles Jeffrey LOVERBOY, Angel Chen, Bernhard Willhelm, Comme des Garcons Girl, Comme des Garçons, Walter Van Beirendonck are also participating in the promotion. Shoe brands include Birkenstock, Vic Matie, MISBHV, New Balance, Principe di Bologna, Pollini, Reebok, PUMA and PortaL. The new pair of glasses will be available on sale at Tom Ford, Chloé, Balenciaga, Gucci, Saint Laurent, Ray-Ban and Vogue.

Bodysuit POLINA GAGARINA x SELFMADE, jacket Maje; jacket and shorts – all Maje; POLINA GAGARINA x SELFMADE bodysuit

Gucci glasses, Balenciaga earrings, POLINA GAGARINA x SELFMADE bodysuit

Turtleneck Claudie Pierlot, Sandro pants

The shooting was inspired by the new production of the Crave Moscow theater, which is a mixture of cabaret, modern choreography and vocals. For authenticity, the models were brought directly to Crave and invited to try themselves as actors and try on unusual images invented by Natalia Turovnikova. The experiment was a success: the participants of the shooting liked the new ampoule – after all, along with such experiments, a deeper understanding of oneself comes.

Body POLINA GAGARINA x SELFMADE, adidas Originals pants

Yasya Minochkina

Maje Shorts; Sandro T-shirt and trousers

The combination of the incongruous is still the most winning fashionable technique for a celebration. And Natalia confidently convinces us of this: wear your favorite and familiar T-shirts with a cutout collar, and supplement perky mini dresses made of shimmery fabric with strict accessories like a captain’s cap. You don’t have to frame yourself and transform yourself into a 1930s cabaret firebird to wear a feather hat – a feather crown works well with the plaid shirt you wear to work. Party look is ready!

Find out more about the sale on the official department store website.

Photographer: Olga Izakson

Stylist: Natalia Turovnikova

Makeup artist / hair stylist: Tatiana Kinyakina

Video: Ivan Filchenko

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