Jamsu makeup: what is it and how to do it?

Asian makeup trends continue to conquer the world. Understanding what jamsu makeup is and how to do it yourself

Text: Victoria Volkova
Updated August 10, 2020

First, let’s figure out what is the specificity of this unusual makeup technique.

Jamsu makeup – what is it?

Jamsu is a new makeup technique proposed by Asian makeup artists. Its essence lies in the fact that after using the primer and foundation, you need to apply a transparent transparent powder to the skin (you can read more about it here), and then lower your face in water for 30 seconds. This creates the effect of perfectly smooth skin.

How it works?

The winning feature of this unusual technique is that by immersing your face in water, you get an even matte tone and reliable fixation of the foundation even on the T-zone until the end of the day.

After you immerse your face in cold water, the powder will “adhere” to the skin and the pores will tighten. As a result, the skin will release less sebum during the day. And the makeup will be super long lasting.

What is necessary?

To create makeup using the jamsu technique, you will need:

cotton pads,
tonic,
moisturizing cream,
Foundation,
loose powder,
concealer.

If you want to make your makeup more expressive, you may also need:

pomade,
gel for eyebrows,
mascara.

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How to prepare your skin for this makeup?

Before proceeding with the main step – immersing your face in water – you need to prepare the skin.

1
Apply primer to your face.
2
Use foundation and concealer if necessary.

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Then spread the powder over your face in a thin layer. Then you can proceed to the main stage.

We talked about preparing the skin for makeup in more detail in our video.

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Step by step photo tutorial: Jamsu makeup

To create this makeup you will need:

foundation Maybelline New York Dream Satin Fluid – 10 Natural Beige,
palette of NYX Professional Makeup Conceal. Correct. Contour – 301 Light,
mineral powder NYX Professional Makeup Mineral Finishing Powder,
palette of eyeshadows, blush, highlighters Urban Decay – Backtalk.

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1
Before applying Jamsu cosmetics, carefully prepare your face for makeup: wipe your skin with a cotton pad with a moisturizing or soothing toner, apply a moisturizing eye and face cream.
The large amount of powder that will be used in this make-up will dry out the skin, so the use of additional hydration is mandatory for all skin types.

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2
Spread the foundation over the face, correct skin imperfections with a concealer.
If you are going to use non-regular, but transparent powder, it is better to use a foundation that is darker than your skin tone. So that the skin, highlighted with white powder, does not look too pale.

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3
Using a semi-moist cosmetic sponge, spread the powder evenly all over your face.
The layer does not need to be made too dense, but it should be felt.

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4
Dip your face in cold water: 15 seconds (if your skin is prone to dryness) or 30 seconds (if your skin is prone to oily).
If you do not have a water container convenient for such manipulation, take a spray bottle, fill it with cold water and spray generously on your face. Wait 15-30 seconds before proceeding to the next step.

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5
Gently pat dry your face with a towel to remove excess water.
The applied cosmetics will remain on the face, because the water “sealed” it on the skin. Makeup will be long lasting – you can be sure.

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6
Continue with makeup.
Do not be afraid to use even well-pigmented products, as they will softly lay down on the velvety surface of the skin after processing using the Jamsu technique.

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7
If during the day you have a feeling of tightness of the skin, use a moisturizing spray, mist, thermal water.

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Pros and cons of technique

Among the disadvantages of this technique is a rather large time investment. After all, in order for the coating to be perfect, the skin will need to be prepared: first steam it, then clean it with a scrub, treat it with a toner, and then apply a moisturizer (otherwise the powder will dry out the skin) and wait until it is completely absorbed.

It is clear that these actions, as a rule, are already part of the daily beauty procedure. However, on a regular basis, most girls will hardly be able to spend so much time on makeup.

At the same time, the advantages of the Jamsu technique are obvious.

First, the skin looks smoother and smoother.
The skin remains matte for much longer, and makeup holds well even in hot weather.
In addition, the powder plays the role of a kind of barrier that protects the skin from negative environmental factors.

Who is not this beauty trick for?

Since one of the main advantages of this technique is effective matting, the owners of dry skin should not overuse it. Otherwise (judging by the reviews of those who have already tried makeup using the Jamsu technique), even if you generously apply a moisturizer, the skin may become dry by the end of the day and begin to peel off. And if you don’t know what skin type you have, you can determine it here.