New brand: Casablanca

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Charaf Thayer, a Parisian designer with Moroccan roots, did not think about the name for a long time when launching his brand in 2018. He dedicated the brand to his hometown – Casablanca. There, in a small atelier, his parents met at one time, so Charaf has a special relationship with this beautiful city. The designer produces exclusively men’s collections, but his things are very popular among girls. Among the fans of Casablanca are Gigi Hadid, Kendall Jenner, Rosalia and other famous fashionistas.

Charaf Thayer succeeded in combining Moroccan aesthetics with streetwear so successfully that, in addition to his rapidly growing popularity, he earned himself a place in the shortlist of the prestigious LVMH Prize 2020. The designer owes his success not only to his talent, but also to serious experience: Charaf has architectural projects behind him, work on streetwear brand Pigalle and collaboration with Virgil Abloh.

Recently, Casablanca items can be bought in Moscow. Look for silk shirts, cool baseball caps, T-shirts and hoodies on tsum.ru, and after self-isolation – in the on_tsum space on the second floor of the department store.

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Casablanca spring-summer 2020

Casablanca spring-summer 2020

Casablanca spring-summer 2020

Casablanca spring-summer 2020

Casablanca spring-summer 2020

Casablanca spring-summer 2020

Casablanca spring-summer 2020

Casablanca spring-summer 2020

Casablanca spring-summer 2020

Casablanca spring-summer 2020

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