Cut into a triangle, a diamond, or branded with the star logos of the great houses of the Place Vendôme… What if we leaned for a decidedly different solitaire?
After having long competed in imagination to divert the architectural curves of the gold frames, it is another graphic twist that haunts the houses in view of Place Vendôme. At the center of all attention, the faceted sides of the cut diamonds which for a time abandon the all too classic charm of pear, cushion or marquise cuts to show off a pretty fantasy with variable geometry. You can choose from magnetic triangles (also called trillions), harmonious hearts, so-called “kite” shapes with sharp points.
A feat for diamond dealers, who take the risk of losing a high proportion of rough in this cutting operation, and a new playing field for creative directors who push the challenge to deposit their own signature cuts. The first to push diamonds into the fashion game of logomania, Louis Vuitton, which has been affixing the contours of its monogram flower for a few years now, right down to the details of its center stones. A strong symbol also chosen in July by the Buccellati house to celebrate 100 years of creation with a tour de force: its first Buccellati cut with 57 facets, produced in collaboration with Taché Diamonds.
More graphic and allure, the minimalist line affixed in 2019 by Reed Krakoff, chief artistic officer from Tiffany & Co, to the legendary rings of the New York house. The result ? A new design, called Tiffany True, recognizable among a thousand from the sides of the frame to the edges of the diamond, faceted in a different light to better make the light dance.