beauty

the Byredo perfume brand has launched the first make-up line

The Swedish perfume brand Byredo, founded by artist Ben Gorham, launches its first line of beauty products. Previously, the company produced not only eau de parfum, but also body and hair care products, scented candles and creams. Now the brand’s assortment will be replenished with decorative cosmetics.

Photo: press service

The new line will include matte lipsticks, pencil, liquid eyeliner and eye shadow and lip balm. The collection also includes 16 shades of Color Sticks, which are notable for the fact that they can be used as both lip gloss and eyeshadow.

Photo: press service

Make-up artist Isamaya French, who previously worked with Kenzo, Tom Ford and other brands, took part in the development of the beauty line. Isamaya paid special attention to the selection of colors for the palette of new cosmetics: the makeup artist tried to choose both the more familiar shades for the audience and the extravagant ones – blue, olive, orange peel and dark purple.

The main idea behind the creation of the first Byredo make-up collection is to open up a space for self-expression and experimentation for the fans of the brand, and feel like children who use bright face paints.

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Source: wfc.tv

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