The most shocking shows by Alexander McQueen

Shows of Alexander McQueen have remained in the history of fashion as one of the most striking and memorable: the shows of Alexander McQueen and Givenchy, where McQueen was the creative director from 1996 to 2001, captured guests no less than the designer’s creations. In just 10 minutes, he was able to fit a whole theatrical performance with allusions, metaphors and deep meaning. We remember the most shocking ones.

Now McQueen is a recognized genius: he was awarded the title of Commander of the Order of the British Empire and was named the best British designer of the year 4 times. But when he started, not everyone understood his collections, which were shocking to begin with. For example, his 1992 graduation work was titled Jack the Ripper Stalks His Victims and included a spiked coat with designer hair sewn into it.

It was followed by Taxi Driver, dedicated to the hero of the film of the same name, Martin Scorsese; the gloomy Highland Rape (“Rape of Scotland”), “telling” about the bloody murders of the Scots by the British; The Hunger, where the model came out in a transparent bodysuit with real worms crawling inside, and many others. It is difficult to determine which one was the most scandalous: they all caused shock, and awe, and delight.

McQueen’s “shock” tricks apparently did not delight his sponsors. The Spring / Summer 1998 show was funded in part by American Express, and the company demanded that the designer change the name of the collection, The Golden Shower, to a less provocative one. He chose the uncomplicated Untitled (“Untitled”), but left the concept intact: models took to the podium in the pouring rain, which was highlighted with yellow spotlights.

Alexander McQueen Spring-Summer 1998

McQueen soon moved from water to another element: his fall-winter 1998 show ended with a model surrounded by flames.

Alexander McQueen fall-winter 1998

The designer’s show finals have always been incredibly spectacular. Perhaps one of the most famous final outings took place at the Spring / Summer 1999 show, when Canadian top model Shalom Harlow stepped between two robots that were decorating her dress. It was the designer’s way of showing how soulless and commercial the fashion industry has become.

Of course, this is not all that surprised Alexander McQueen. A dance competition instead of a show, a glass cube instead of a podium, a ghost hologram of Kate Moss and much more that shocked and delighted the guests then and is still alive in the memory, see our selection.

Alexander McQueen fall-winter 1996

Alexander McQueen Fall-Winter 1997. Photo: First View

Alexander McQueen Spring-Summer 1998

Givenchy Haute Couture Fall-Winter 1998

Alexander McQueen Spring-Summer 2000

Alexander McQueen at the Alexander McQueen spring-summer 2006 show

Kate Moss hologram at the Alexander McQueen Fall-Winter 2006 show

Alexander McQueen Spring-Summer 2008

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Фото: Getty Images, Rex Features, First View


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