Pierpaolo Piccioli thought that the end of the quarantine around the world is a great reason to implement new ideas. It was decided to turn the Valentino couture show into a special show connecting the real and digital worlds. To organize the project, he attracted Nick Knight, who is rightfully called one of the most influential glossy photographers of our time. Knight is distinguished by his love of futuristic motives, and he himself always sincerely declares: “I feel that I exist in the future. And, I will report to you, this is an unusual place! “
Moreover, the show of the fall-winter 2020 couture collection will be held in two stages. Already on July 8, we will see a live performance organized by agreement with the French Federation of Haute Couture, and the final part will unfold on the 21st of the same month at the major Roman film studio Cinecittà. The show will be broadcast on select online platforms, and the performance itself will take place without violating safety standards in connection with the coronavirus pandemic.
Valentino Couture spring-summer 2020