Why second-hand shopping is all the rage in France

Treat yourself to a nice second-hand item on the Internet, and sell what you no longer wear? The trend is exploding, with the expansion of ad hoc platforms. Explanations.

In 2020, who still dares to fill their closets with clothes compulsively purchased on fast fashion, Zara, H&M or Asos in mind? We know that buying new can endanger the environment, and the current period is pushing us to change our behavior. In full release from confinement, we will barely concede to having placed a few online orders with the creators we wanted to support, especially if they defend the made in France – any committed gesture remains admissible. But here it is: buying new is less and less dreaming, even (maturity retro !) to decompensate.

With 9 million users out of a total of 21 million, France has thus become the first market for the Vinted app – 1.4 million euros in business volume, a growth of 250% per year and a second Fundraising of 128 million euros in 2019. The tricolor Vestiaire Collective, which never ceases to grow, raised 58 million euros in April to remain leader in this growing global market and expand into Japan and Korea, having conquered London, New York and Hong Kong in six years.


A fundamental phenomenon

According to a recent study, 32% of French people say they have purchased at least one second-hand item of clothing in 2019, against 16% in 2018. And they would be 44% to want to take the plunge in 2020. “Of course, when the textile sector shows a turnover of 41 billion euros against 1.24 billion for that of second hand, the latter is still far from forming the bulk of fashion sales, tempers Hélène Janicaud, director of the fashion department at Kantar. But we are witnessing a fundamental phenomenon, in constant progression. Thanks to digital technology, the consumer has tools that democratize access to this market and make people aware that a part already worn still has a market value. ” And above all, the big names in the sector, thanks to the creativity of their editing, offer clothing a fashion renaissance. And to their customers, the possibility of achieving an aesthetic ideal at a lower cost.

The reasons for a craze

The economic argument first appeals to parents. “Families with children are over-represented among these buyers,” adds Hélène Janicaud. Buying cheaper and then reselling is an effective way to balance your budget and stop spending a fortune on clothes that will soon be too small. But the craze is just as strong among 25-34 year olds and those under 25. ” Who see it as a way to afford beautiful pieces without breaking the bank, to cultivate a vintage style, and above all… to reduce consumption – even if ecology remains, specifies Hélène Janicaud, the concern of the more affluent.

Anxious to follow these precious targets, brands buts market like Petit Bateau, Cyrillus or Camaïeu now have their platform for buying back and reselling clothes already worn. As for luxury, it is also getting in tune and following the trend of this booming market, as shown by initiatives such as that of Weston Vintage and its pairs of shoes restored and resold.

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